Aug 9, 2009

Love: One wonderful feeling, emotions and money minting!!

Love is not a degree of coincidence or an art of perfection. Love is an accidental arrangement, carnal or platonic, with bare minimum requirements defying age, gender, appearance and even tangibility of existence (like falling in love with God). Love is as worldly as celestial it is. It is not difficult or important to be in love. The vitality lies in building stability, longevity and essentialism as the unshakeable pillars of this feeling. Once again, love is not merely or necessarily a feeling. It can also be an abstract though running so vehemently in mental dimensions that it appears actualising concurrently in the real world. Love is not always refreshing or a positive addiction .Like a rejuvenating love, a thwarted love can become a habit or even a forced compulsion, a desperation to seek belongingness in a wasted acquiescence that otherwise is a source of disgust and dismal.

While very few rising in love, ‘falling’ in love has rightly been phrased by either a visionary or a victim. What however is more depressing is the inability or blindness of those falling into a deep trough of emotional engagement that they start believing the opposite. It’s like running a pillar to post marathon with the belief of reaching the other side of the earth. Many forms of today’s love are harsh incompatibilities masqueraded by a vast cocoon of ignorance, embroidered with brittle threading of happiness, hope and optimism to hide the reality. But when the reality outgrows this cocoon, everything -brittle or vast- breaks into pieces which hurt.

These are the pieces of solitude, of desperation, of contempt, of memoirs, of aimlessness, of hatred and many other confused multifaceted emotional outbursts that have been best captured by poets and psychologists alike.

But there are some positivisms also included in the packaging of love. While some are directly beneficial to concerned parties, others bring benefits to the external world. Love means business to so many professions and services. Flowers, gifts, cards, travel and tourism, internet, telephony, telegrams and telegraphs, cameras, apparels, accessories, entertainment industry, food industry, ‘pharmaceuticals’ and much more. Even in its dismal state of being, love is a source of business to trades of counselling, psychometrics, medicos, druggists, Telephony, chocolates, electricity, television, breweries, spirits, tobacco and drugs.

So…. love is a necessary evil with huge demand in markets.

Non-periodically yours!

Mar 17, 2009

Internship at Hindu Ltd.

Once upon an unrecorded time in another dimension across the wormhole, there was this guy Arelius, who was doing his MBA in Shangri-la Institute of Management in Celestial town. During the time of internship, Arelius was placed under Hindu Ltd, the company run by Hindu Deities at top and middle management and jointly owned by Hindu Gods as Board of Members. Hindu Ltd was the biggest of all the recruiters at Shangrila institute of Management. Their operations were across the world with their headquarters on the border of India and Nepal. 
Arelius, who was in marketing and promotion department, was assigned a project to survey the existing customers of Hindu Ltd. His project included determining the consumer satisfaction level, consumer behaviour at Point of Purchase (Multiple unorganised Outlets with the generic name ‘Temple’), product line and consumer benefits like festivals, celebrities, fasts, rituals and holidays. Arelius decided to start his project by visiting contact points where the footfall was in millions during selected time periods. The company called these points as ‘holy places’. His first such visit was at Maha Kumbh Mela, somewhere near the Headquarters of Hindu Ltd. The activity was organised once in 12 years jointly by field representatives called pundits or pujaaris with assistance from Nature department. Arelius, unknown to the trends and buying behaviour, though went there to record the consumer behaviour and satisfaction level, but was awestruck by the organisation and event management skills of the company. The quality control was in a dismal state with no support from the Nature department. The Operations were haphazard and the crowd flow also required major channelisation. Unable to ignore these observations, Arelius noted them and proceeded to consumers for their feedback. A bigger level of dismay struck him after his first feedback. The respondent, a 55 year old woman from middle income group was very satisfied with the services. All her responses were positive feedbacks without any complaints or suggestions. On finishing the survey at that site, Arelius realised that customers were not just satisfied but delighted. 
Arelius later went to another contact point named ‘Balaji’. The services offered here chiefly included shelf displays of statues of one of the board member of Hindu Ltd, called as ‘Idols’ and a live band which played music religious genre. He observed a very particular tendency among the consumers of Hindu Ltd. at this area. Though most of the visitors appeared to be sane and composed, but during a strange promotional activity called ‘aarti’ (when the live band performed at its best), the consumers displayed weird responses. Starting from tossing their head in all directions, they went as far as injuring themselves by either rolling down a staircase or pulling off their hair from their scalp. Unable to hold his curiosity, Arelius met one of the field representatives after the promotional activity to understand the rationale behind this consumer behaviour. He learned that among other activities, this contact point also offered free ghostbuster services to its consumers. They were able to capture their target audience, a quasi-niche segment, solely by the means of grapevine and brand loyalty. Noting his observations, he left the place. 
Arelius visited many more locations and outlets of Hindu Ltd. during his tenure as a trainee. Some were Amarnath, Kailash Parvat, Haridwar, Vaishno Devi and Chaar Dhaam. He found the common sentiment of consumer delight at all the location irrespective of the poor quality of services and operations. He also realised that the company should never opt for demographic segmentation as its consumers were spread across all regions across the world and so did its outlets. He observed that brand loyalty was the biggest USP for Hindu Ltd. as the consumers rarely looked for competitors’ services, irrespective of their attempts. He also examined that though the quality of service was inferior, the incentives and up-selling added to customer delight. It was usually in form of edible merchandise like Prasad and ‘charnamrit’. Moreover, small statues of board of members, that were nothing short of souvenirs counted for revenue generation. Another benefit to the company’s advantage was that investors were always ready to provide funds for overhauling of existing outlets and expansion plans as well. Subsequently, the company was cash rich. While Hindu Ltd was not the market leader but it enjoyed monopoly in certain regions. Arelius recommended that the company, apart from expanding its operations, must also try to attract more consumers to increase its profitability and Return on Investment. Though there were numerous small attempts to seek new clients by the field representatives, but they were often small scale and unorganised. The competitors were however coming up with continuous innovation for the same. 
Then, courtesy his mentors and seniors, Arilius was able to finish his project before time. Impressed with his performance and swiftness, his department decided to give him another project during his tenure with Hindu Ltd. We shall soon get to know what it was and how it changed his life….

Speculatively yours

Mar 12, 2009

Are you in pain? haahhh

No its not pleasure I am moaning with, its pain. The humdrum obligations that led me to this temporary yet drenching catastrophe are not as important as the connotation attached to the word and concept that this word, pain, endures us. "A strongly unpleasant bodily sensation such as caused by illness of injury" is what Oxford describes pain as, but I am afraid to say these literary scholars probably missed the subtle nuance and chronicled only the nuisance of pain.

Pain is not just a carnal unpleasantness. It can not be always depicted or conveyed with flesh, blood, cries, agonies, tears, or death. There is more to pain than a body can endure; the mental pain. Than explaining the mental pain, I would exemplify it. It is when you can see someone crying with hunger or despair thousands of miles away but you know you can not do much to his comfort. It is when few mavericks carry out a spree of destruction and jeopardy to innocent and naïve people. It is when you see that rulers of a civilisation are too overwhelmed with avarice and selfishness to help those, who made them what they are, from suffering. The biggest pain however comes when you realise that the unaffected world is too selfish or occupied to see the pain of the affected half, when all persuasions to philanthropy succumb to the hardened hearts. When the biggest pain of unknown is inexistent while the slightest trouble to the beloveds can agitate what even revolutions failed to.

Ask yourself, are you able to see, let alone inflict this pain? Do such ophthalmic sights and cacophonic sounds nerve you? Do those umpteen epitaphs the citizens of this world face each day serve as a reminder to you? Or for you citizens only belong to countries, regions or worse, religions? The purpose of my words is not to stir you to action, as even epics can not dragoon you that far, but it is to stir your conscience and let you witness the pain and atrocities at a global plethora and realise how infinitesimally miniscule and inconsequential are those fears and pains that we bear. So next time you bruise your knee or strain your wrist, or are down with fever or loose a friend, or even love of your life… remember there are far bigger unheard stories that speak of elegies of pain a human mind can seldom imagine and a human body can never endure. That’s why my pain, courtesy an accident on a road connecting Delhi with Maharashtra, is so inconsequential that I mentioned it in the beginning, so that I can disparage it till the end…

Cynically yours